Search Engine Optimization

Title Tag

You can edit the Title Tag at Property / Basic / Page Title

Description

You can edit the Title Tag at Property / Basic / Description

Page URL optimization

URLs are formed by default with the "name" in the AEM. This must follow defined rules (English, no spaces and special characters). In addition, the AEM offers the possibility to customize the URL for the website or to translate it into the relevant language.

You can edit the URL at Property / Advanced / Alias

hreflang attribute

List of ISO Codes to use for hreflang="X" tag see https://en.wikipedia.org/wiki/List_of_ISO_639-1_codes

Link syntax for alternate version in different language:

  • <link rel="alternate" hreflang="de" href="https://ebmpapst.com/de/de/same-content" />
  • <link rel="alternate" - indicates that there is an alternative language with the pages content available
  • hreflang="de" - indicates the language of that page
  • href="X" - shows the crawler the location of the german page

Target state 1:
hreflang must be be directional
Means: The tags should be from all versions of a copy to all versions of a copy.

Target state 2:
Self reference each page.ex.: German page should reference not only all other version, but also itself as hreflang.

Target state 3:
"X-default" value should be editable/set.x-default indicates the default page that should be taken, if the correct language is not available.

Image Alternative Tag

You can edit the Title Tag at the Image component Configure / Metadata / Alternative text

If the Description field of the Asset itself is maintained, this entry is used for the Image Alt attribute initial. The Alternative Text field in the Image component must first be checked out to edit the description.

How to edit the metadata of an image.

Hide in search engines – robots=”noindex” meta tag

With “Hide in search engines” a search engine robot is informed that the visited page should not be included in the index.

Please activate the checkbox if you want to tell search engines not to display the page in search results. You can find it in the last tab “SEO-Config”  in the page properties:

Once activated, a meta tag "noindex" is incorporated in the source text of the page and added to the other meta information. The tag  looks like this:

<meta name="robots" content="noindex" />

Avoid duplicate content with the canonical tag

The canonical tag is used to correctly mark websites with duplicate content. With the canonical tag you link one or more copies of a page to the original.

You can link a copy in the last tab “SEO-Config”  in the page properties to the original:

This original page is also referred to as the "canonical" page.

Before using the canonical tag, please check:

  • The content of the pages should actually be identical or largely the same.
  • The linked page and the url with canonical tag must not have a “noindex”, “ nofollow ” or “disallow” meta tag.

Explore Google Search documentation to improve your site's SEO

You can make sure the right people are viewing your content by making your content search-friendly. Search engine optimization, or SEO, is the process of increasing the visibility of website pages on search engines in order to attract more relevant traffic. Learn what you can do to make sure that your site works well with Google Search.